Privacy Policy

Last updated:

Pyro Leads ("Pyro Leads," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit pyroleads.com (the "Site") or engage our lead generation services (the "Services").

1. Information we collect

• Information you provide: name, law firm, email, phone number, billing details, intake criteria, and any messages you send us.
• Claimant information processed on behalf of clients: contact details and case-related information collected through our intake funnels and delivered to client law firms.
• Automatically collected: IP address, device and browser type, referring URLs, pages viewed, and similar usage data.
• Cookies and similar technologies: used for analytics, attribution, and essential site functionality.

2. How we use information

• To provide, operate, and improve the Services.
• To deliver qualified leads to client law firms in accordance with their intake criteria.
• To respond to inquiries, process payments, and manage accounts.
• To measure ad performance, optimize campaigns, and prevent fraud.
• To comply with legal obligations.

3. How we share information

We share information with: (a) client law firms to whom qualified leads are delivered; (b) service providers (hosting, analytics, payment processing, CRM integrations) bound by confidentiality obligations; (c) regulators or law enforcement when required by law; and (d) successors in the event of a merger, acquisition, or sale of assets. We do not sell personal information for advertising purposes.

4. Lead data and TCPA compliance

Claimants who submit information through our intake funnels provide express written consent to be contacted by participating law firms regarding their potential claim. Records of consent, including timestamps, IP addresses, and disclosure language, are retained and made available to client firms.

5. Cookies and tracking

We use first- and third-party cookies and pixels (including Meta Pixel and Google Ads tags) to measure ad performance and improve the Services. You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

6. Data retention

We retain information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Lead records are retained per client agreements and applicable law.

7. Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal information, and to opt out of certain disclosures. To exercise these rights, contact us at hello@pyroleads.com.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect information. No system is perfectly secure, and we cannot guarantee absolute security.

9. Children

The Services are not directed to children under 18, and we do not knowingly collect personal information from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. Continued use of the Services after changes constitutes acceptance of the updated policy.

11. Contact

Questions about this policy? Email hello@pyroleads.com.